Graphic arts studio — Bvlgari illustration
01 / 06 Reenchanting the client experience

Every stroke,
an exceptional signature

For over thirty years, we have united the artisan crafts with the world's most distinguished Houses of luxury.

Retail animation — live calligraphy in boutique
02 / 06 The art of creating emotion in boutique

The art of creating
emotion in boutique

We bring our artisan savoir-faire into the heart of your boutiques — through artists and artisans who transform every client encounter into an unforgettable memory.

Concierge — bespoke calligraphed boxes
03 / 06 Excellence without borders

Excellence
without borders

Paris • Geneva • London • Toronto • Tokyo

Creation studio — bespoke painted fans
04 / 06 From idea to emotion

From idea
to emotion

Creation • Production • Activation • International deployment

Artistic guidelines for Jean Paul Gaultier — visual identity and personalisation reference by Graphiplus
05 / 06 From concept to international deployment

From concept to
international deployment

Excellence conceived to be shared. We transform every creative concept into a comprehensive operational reference, enabling your international teams to deploy a client experience faithful to the identity of your House, the world over.

Moët & Chandon luxury event — artisan personalisation turned into an operational method by Graphiplus
06 / 06 When art becomes a method

When art
becomes a method

We transform creativity into operational solutions, ensuring every boutique can offer the same quality of experience — wherever it stands in the world.

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They trust us
+30
Years of excellence
+300
Projects per year
5
International offices
18
Countries covered
85%
Client retention rate
+2500
Artists and artisans trained
worldwide

Art and Excellence at the service
of the client experience

Every prestigious House deserves a unique client experience. L'Atelier Graphiplus creates memorable in-store moments through entirely bespoke creations, carried by the world's finest craftspeople — for over 30 years.

Iconic projects

View all projects →

1993: art in service of the client experience

"Since 1993, we have held one conviction: the finest client experiences are always born from the gesture of an artisan."

Founded by Ivan Baron, the Atelier was born from a simple belief: the artisan crafts have the power to transform an encounter between a brand and its client into an unforgettable moment of emotion.

For over thirty years, we have brought together artists, artisans and creative minds to conceive bespoke experiences that weave together calligraphy, engraving, illustration, embroidery, paper art, personalisation and exclusive creations.

Today, our teams accompany the world's most distinguished Houses in Paris, Geneva, London, New York, Toronto and — coming soon — Tokyo, imagining projects that celebrate the excellence of French savoir-faire while meeting the demands of international retail networks.

Each creation is conceived as a singular piece — faithful to the identity of the House it represents and designed to forge a lasting bond between brand and client.

Our greatest pride lies in having earned the trust of the most prestigious Houses: Dior, Louis Vuitton, Cartier, Van Cleef & Arpels, Chanel, Gucci, Bvlgari, Byredo, L'Oréal Luxe, Yves Saint Laurent, Tiffany & Co., and many more.

Who are we?
Ivan Baron, founder of Graphiplus — 30 years of expertise in luxury arts and artisan personalisation
Ivan Baron
Founder & Director
Eva, Graphiplus artisan in Geneva — luxury arts specialist for Swiss watchmaking and jewellery brands
Eva · Geneva
Alexandra, Graphiplus calligrapher in Paris — personalisation and applied arts for luxury boutiques
Alexandra · Paris
Alexis, Graphiplus artist based in Paris — illustration and applied arts for luxury boutiques
Alexis · Paris
Alma, Graphiplus representative in Toronto and New York — luxury applied arts for North American market
Alma · Toronto - New York
Laura, Graphiplus calligraphy artist in Paris — personalisation and live animation for luxury brands
Laura · Paris
Bénédicte, Graphiplus ambassador in Canada — luxury applied arts and personalisation in Toronto
Bénédicte · Toronto

What drives us

Carrying French artisan crafts to the world

To make every client experience an exceptional creation — carrying the artisan crafts and the excellence of French savoir-faire to every corner of the world. Each project is conceived as a meeting point between art, emotion and the client experience. By uniting creativity, artisanal excellence and operational rigour, we help the most distinguished Houses to create moments that are unique, memorable and rich in meaning.

To preserve and breathe life into the artisan crafts by reinventing them in service of the luxury brands.
To reconcile tradition and innovation in imagining ever more creative client experiences.
To create singular realisations conceived to stir emotion and deepen the bond between brand and client.
To honour the artisanal gesture — each personalisation executed by an artist, never by an industrial process.
Excellence, ethics and absolute bespoke — always

We commit to offering our clients creative solutions that not only meet their needs but surpass their expectations — adding a touch of sophistication and refinement to each and every realisation.

100% of creations entirely bespoke, never serial work
Deadlines respected, quality guaranteed and total satisfaction on every project
Long-term partnerships with each client House, beyond any single commission
Rigorous artist selection to guarantee a consistently uncompromising standard of excellence
Total immersion in each House's universe

We begin each collaboration with a deep immersion phase in the House's DNA. First and foremost, we must fully understand the client's positioning, challenges and current projects — to be a driver of creativity from the very start.

In-depth briefing and analysis of the House's identity codes
Artistic positioning defined before any production begins
Co-creation with your creative and retail teams for total consistency
Prototyping, validation and controlled international deployment
Four expertises, one single objective: to elevate

From in-store calligraphy to exceptional packaging, from international coordination to guidelines creation — our offer covers the entire client experience at point of sale.

Retail animations & live art: calligraphy, engraving, portrait, embroidery
Graphic arts studio: calligraphy, watercolour, illustration, illumination
Concierge & gifting: sourcing, logistics, international on-site coordination
Creation studio & guidelines: packaging, decor, artistic charters, training